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E-marketing
Objectives

 

Upon completion of program, you'll be able to:-

 

  • Be aware of Main Online Marketing Channels
  • Understand how using e-marketing can achieve your business goals.
  • Optimize Business website in a professional way
  • Creating Online Ads
  • Create an Online Marketing plan
  • Manage & Monitor any Online Activity
  • Measuring KPIs of every online marketing channel

Outlines

 Day 1 :

 

  • Introduction to Online Marketing
  • Online Marketing Statistics
  • Advantages & Disadvantages of Online Marketing
  • Relationship between Offline & Online Marketing
  • Most Popular Online Marketing Channels
  • Search Engine Optimization
  • How Google Ranking its websites?

 

Day 2:

  • Search Engine Marketing
  • Landing Page Specifications
  • Video Optimization
  • Types of SEO
  • SEO Tracking & Monitoring
  • KPIs of SEO


 

 Day 3 :

  • Introduction to Social Networks
  • Social Networks Types
  • Social Networks Statistics
  • Advantages & Disadvantages of Social Networks
  • How to use your Facebook effectively?
  • Facebook Advertising
  • E-Mail shots Advertising

 

Day 4:

  • How to use your LinkedIn effectively?
  • LinkedIn Advertising
  • How to use your Twitter effectively?
  • Twitter Advertising
  • How to use YouTube effectively?
  • YouTube Advertising
  • Google + and its Trend

 

Day 5:

  • E-commerce with e-Marketing
  • Online Directories Submission
  • Online Press Releases Marketing
  • Online Forums Marketing
  • How to build your e-Strategy
  • Monitoring & Tracking Online Marketing Activities

 

Who Should Attend

 

  • Junior Marketer
  • Senior Marketer
  • Junior Online Marketer
  • Senior Online Marketer
  • Business Development Manager
  • Web Developer
  • Web Designer
  • Business Owner
  • Sales Manager
  • Sales Executives
  • Marketing Managers
  • Students

Duration

5 Days

Start Date End Date Country City

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